Copywriting: More Important Than You Thought

I had read this article by Jason Fried quite some time ago, and I just went back and read it again because of the importance of writing on the web. I remember when I first started out creating content for the web six years ago (yes, the six year anniversary for this blog in some incarnation was two days ago, and I missed it), and I used to think a flashy design and a bright colors were the best way to grab a reader’s attention. I quickly learned that though those techniques may command immediate attention, the best way to keep someone interested is through good content, and subsequently, good writing.

I’m not going to pretend that the writing on this site is classy or elegant in any way. In fact, I’m well aware that I have the occasional typo and I make up words on many an occasion. However, I do feel that the writing on my blog is perfect for the audience to which it is geared: myself, and people who value (though not necessarily agree with) my opinion on certain topics. The writing on Wholesome Goodness is an extension of the way I would speak to you if we were good friends, and that is precisely the way I want to interact with my readers.

That being said, I do feel that varying writing styles are needed on the web in accordance to the situation and target audience. Notable Words — a blog I just discovered recently — does an excellent job in finding great writing on the web, and it also sports a clean, straightforward, and pretty design. It is definitely worth adding to your bookmarks, as it effectively showcases the way writing, with varying styles and forms, has an important influence on the user experience.

Finally, I’ll endorse Jason again when he says, “if you are trying to decide between a few people to fill your position, always hire the better writer.” And if you’re looking for someone who has a decent pulse on current events and shows some writing promise (and has a lot to learn, but learns quickly), then hire me.

What, I’m not allowed to shamelessly plug myself on my own weblog?